Giving Back Guerrilla Style
It’s the end of the year and people are being awesome. Big companies are throwing lavish, end of year parties, and writing huge checks to charities. As an upstart digital agency, we don’t have the resources to hire scuba diving santas or rent the exploratorium for the night. That said, we’re still very passionate about giving back.
The following list is something I complied over the last few weeks. This is not a pitch for charity, but an outline that embodies the spirit of Guerrilla Digital. These are five simple ideas we hope you build into your business. These represent incredibly creative and well directed efforts to make the world a little better, developed by some of our favorite brands.
- Gifting With Guts
This well-thought piece came to us from the outdoor gear company NRS. They do a lot of wonderful things, including promoting conservation and the outdoors. They encourage us to think outside of ourselves and consider how we can donate or help support something we really care about. Gift giving is nice, and so is gift getting. However, when you think about it, if you are reading this, you probably have enough stuff.
- Passive Fundraising
Programs like Amazon Smile help charities raise money from the giant corporations we talked about earlier. It doesn’t cost you a dime and it helps some great people out, so make sure you sign up and encourage your team to do so as well.
- Go Green
This is a no brainer, it gives to you and to future generations. The earth might even thank you by staying green and plentiful. Make the leap and develop some new, earth-friendly habits. Stop using bags, ditch that car or invest in renewable energy. There are some great programs out there to get you thinking. Here are two of my favorites:
- Footprint Calculator- Discover how you are impacting the world around you. https://www.footprintcalculator.org/
- Climate Solutions- Turn going green into a game, get your whole family or company onboard. https://www.climatesolutionsnet.com/
- Be Present
In a world where people are constantly bombarded by media, notifications and everything digital, take some time to be different. Commit to unplugging for the right people and you will be giving a gift everyone can enjoy. The irony of including links with this suggestion would be too much, so instead please follow these steps. You’ll want a pen and paper to write the following down.
- Turn off the phone.
- Turn off the computer.
- Be alone with your thoughts.
- Find another human being, or a dog.
- Have them repeat steps 1-3
- Repeat step 4-5 if its awkward.
- Talk amongst yourselves for at least an hour.
Happy holidays from all of us at Guerrilla Digital.